The importance of having a strategy This is the story of how it took me way too long to be where I am today. And the reason for that is because I refused to understand the power of having a strategy. I don’t even have the excuse of not knowing this information. Book after book, …
Some people love looking at numbers, and some people don’t! Which kind are you? That was a trick question because it does not matter. You have an online business, so you have to look at the numbers period. It is that simple. I am surprised that even to this day, there are website owners who …
“Keep your software up to date!” I am sure you have heard this saying many times, and in general, it is good advice. However, let’s take a WordPress website, for example. A WordPress site is made from the WordPress core and usually many plugins. You have many pieces in your puzzle. Not all of them …
Can over-designing things become a problem? We like pretty things. I get that. We like the restaurant to be clean and inviting. Easy to understand. But where do you draw the line? Where do you find a balance between pretty and functional? I struggle with finding this balance my work. I want to use data …
Having an online store is a good idea. It allows you to make revenue from your website and your offering. That is obvious. What is not so obvious is that some challenges come with it :). I believe in being prepared! So, if you’re looking to start an online store, or to improve the one …
What are version backups and why should your online business care? Allow me to share a story with you. One morning I get a call for a client of mine. A website they were maintaining had bad been hacked. The service they were providing was not working anymore and they were losing the trust of …
Gone are the days when you would set up your web pages and you would be done for the next 10 years or so. In today’s world, most websites require some sort of maintenance work and that is especially true for WordPress. Why is maintenance important? The number one reason is security. Your site is …
Let me start by saying that I am not a big fan of ads in general or social media for that matter. In fact, I used to dislike the word “marketing” altogether. It seemed that marketing would be something that only con-artists would do to get a sale :). But that was because of all …
Have you ever had a WordPress site and your outgoing email was just getting sucked into some kind of black hole, never to be seen again? I have discovered through experience that this is very common. And the problem is not with WordPress, it is actually with your hosting provider. The only reason WordPress seems …
In almost all of the cases where I was hired to help with a website, I had to deal with a WordPress setup. I have done this often enough to discover some patterns and to create a “WordPress Recipe” that I can use and apply really fast and that was proven to work! Why the …
