The best that I know to stay in the mind of your audience is to share something of value with them consistently. You could share your creations every day, every week or every month.
Have you ever tried to be consistent every week? Or every day? It is pretty challenging.
Some days you feel inspired, other days not so much. On some days there is plenty of time for creations, and on other days you would like to take some time off.
I struggled with this for a few months, and I knew there has to be a better way!
And that better way is batching and scheduling.
Batching is merely creating more pieces to be shared when you feel more creative, or when you have more time on your hands. If you share one post a day, but you have time to create 5 of them, that is batching.
When you have five pieces done in advance scheduling can help you publish them just at the right time, even if you take the day off.
For me, batching and scheduling are time-savers that also keep me in front of the audience even when I take time off.
In the last few years, the tools available have evolved so you can do this easily.
For Facebook – on your business page – you can schedule posts ahead of time. That feature is sometimes not working. In those cases, I go to “Publishing Tools” and use that interface to schedule my work.
For Twitter – they have the Twitter Deck app. This one has worked pretty much every time.
For Instagram, you don’t have a built-in scheduler. I am sure there is a good reason for that, but I don’t know it. If scheduling on Instagram is essential for you to there is a paid service you can use called: TailWind. Since I’ve been using it for one of my clients, they almost doubled their audience from 2k to 4k. Of course, you still need to create high quality, engaging posts, but being able to schedule them allows you to be active on the platform even in the days where you have something else planned.
Give batching and scheduling a try! You will find it much easier to be creative when you take the time pressure off of you.