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Staying on top of your social media presence

The best that I know to stay in the mind of your audience is to share something of value with them consistently. You could share your creations every day, every week or every month.

Have you ever tried to be consistent every week? Or every day? It is pretty challenging.

Some days you feel inspired, other days not so much. On some days there is plenty of time for creations, and on other days you would like to take some time off.

I struggled with this for a few months, and I knew there has to be a better way!

And that better way is batching and scheduling.

Batching is merely creating more pieces to be shared when you feel more creative, or when you have more time on your hands. If you share one post a day, but you have time to create 5 of them, that is batching.

When you have five pieces done in advance scheduling can help you publish them just at the right time, even if you take the day off.

For me, batching and scheduling are time-savers that also keep me in front of the audience even when I take time off.

In the last few years, the tools available have evolved so you can do this easily.

For Facebook – on your business page – you can schedule posts ahead of time. That feature is sometimes not working. In those cases, I go to “Publishing Tools” and use that interface to schedule my work.

For Twitter – they have the Twitter Deck app. This one has worked pretty much every time.

For Instagram, you don’t have a built-in scheduler. I am sure there is a good reason for that, but I don’t know it. If scheduling on Instagram is essential for you to there is a paid service you can use called: TailWind. Since I’ve been using it for one of my clients, they almost doubled their audience from 2k to 4k. Of course, you still need to create high quality, engaging posts, but being able to schedule them allows you to be active on the platform even in the days where you have something else planned.

Give batching and scheduling a try! You will find it much easier to be creative when you take the time pressure off of you.

Facebook ads? Love them or hate them?

Let me start by saying that I am not a big fan of ads in general or social media for that matter. In fact, I used to dislike the word “marketing” altogether. It seemed that marketing would be something that only con-artists would do to get a sale :).

But that was because of all of my bad experiences with ads and marketing in the past. However, it turns out that there are good ads and good marketing!

Here is a definition of marketing that I like (probably by Seth Godin):

“Marketing is generously solving other people’s problems”.

So marketing in this sense is serving not only selling.

And out of this definition follows a good ad. A good ad is one that is more of a training than a sales pitch. It adds value to your life just because you paid attention to it. You have learned something and if you are ready and willing to go deeper, then yes, you can buy the product, service or training.

I cannot say that I am an expert with Facebook ads, but I have run ad campaigns on Facebook for a couple of years so I have learned a thing or two.

What I like best about them is that you can really focus on your target audience. That is very useful when you are looking to reach people who are interested in what you have to share.

The next thing I like is the format. At least on Facebook, it feels organic and if crafted correctly it looks like a regular post and not like an ad.

Next is the way you can control your budgets so you have a clear picture of your spending.

There is one thing that I don’t like, however. That is tracking the results.

Maybe I am still doing something wrong, and I still have to fine tune my processes, but I have not yet figured out a reliable way to determine which ad is performing better, especially when it comes to converting into sales.

The setup I have worked most with is a WordPress site with a WooCommerce store. On top of that, I have used the “Pixel Your Site” plugin to integrate all of it with Facebook.

If you know of a good resource about conversion tracking with the Facebook pixel, drop a link in the comments below!

Why use Facebook ads?

After testing this for some time, it is clear to me that Facebook ads are a good way to reach new people, or just to send reminders to your current audience. Ideally, new prospects would find you through word of mouth. What you have to say is so remarkable that it has to be shared with other people! But when that does not happen, you can test out ads and look for a new audience. (I am assuming of course that what you have to say or offer is indeed really good, but you did not find the right audience yet).