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Staying on top of your social media presence

The best that I know to stay in the mind of your audience is to share something of value with them consistently. You could share your creations every day, every week or every month.

Have you ever tried to be consistent every week? Or every day? It is pretty challenging.

Some days you feel inspired, other days not so much. On some days there is plenty of time for creations, and on other days you would like to take some time off.

I struggled with this for a few months, and I knew there has to be a better way!

And that better way is batching and scheduling.

Batching is merely creating more pieces to be shared when you feel more creative, or when you have more time on your hands. If you share one post a day, but you have time to create 5 of them, that is batching.

When you have five pieces done in advance scheduling can help you publish them just at the right time, even if you take the day off.

For me, batching and scheduling are time-savers that also keep me in front of the audience even when I take time off.

In the last few years, the tools available have evolved so you can do this easily.

For Facebook – on your business page – you can schedule posts ahead of time. That feature is sometimes not working. In those cases, I go to “Publishing Tools” and use that interface to schedule my work.

For Twitter – they have the Twitter Deck app. This one has worked pretty much every time.

For Instagram, you don’t have a built-in scheduler. I am sure there is a good reason for that, but I don’t know it. If scheduling on Instagram is essential for you to there is a paid service you can use called: TailWind. Since I’ve been using it for one of my clients, they almost doubled their audience from 2k to 4k. Of course, you still need to create high quality, engaging posts, but being able to schedule them allows you to be active on the platform even in the days where you have something else planned.

Give batching and scheduling a try! You will find it much easier to be creative when you take the time pressure off of you.

Are you an explorer? Or do you prefer roadmaps?

The importance of having a strategy

This is the story of how it took me way too long to be where I am today. And the reason for that is because I refused to understand the power of having a strategy.

I don’t even have the excuse of not knowing this information. Book after book, coach after coach would bring this up I would not get it.

I was stuck in the mindset of “I will do it my way!

As you read this, you may do as I did and ignore the power of a strategy or maybe you will be different and make better choices :).

The reason I finally see the benefits of having a strategy is because now I value time more than anything else. If you don’t value time, a strategy will seem to just get in your way!

A good strategy saves you time

A useful analogy is to think of a strategy like a roadmap. Say you want to get from point A to B. You have multiple options on how to do it, and two of those are to use a map or to explore your way towards the destination.

The exploration part still feels enticing to me. It is fluid, it is playful, it is unpredictable, and who knows what you may learn or discover along the way.

But when time is of the essence, all these positives turn into negatives, especially being unpredictable and possibly never reaching point B.

These days I am much more consciously strategic, and I am choosing more carefully where I go exploring!

How is all this related to your online business

If you value time, a good strategy will get you to where you want to go much faster. Something as simple as being told on what are the best tools for the job can save you enormously in the long run.

Things like choosing your hosting provider, your website builder framework, how you send emails, how to deal with eCommerce, how to do tracking, and how to create a growth plan. You can learn all these by yourself, or you can hop on a strategy call, and in one or two hours you can have them. Then you are free to develop your business.

Strategy can compress time by a factor of 10, 100 and sometimes even more.

So, do you still want to spend time exploring and figuring things out? Or are you ready to buy a map? Either choice is a good one, as long as it is a conscious choice and you understand what you gain and what you lose :).