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The Power of Using APIs

Many years ago, I had set up my very first website. It was a Sudoku generator based on a selected difficulty level.

To promote the website, I wanted to have a newsletter so I could email my subscribers a daily puzzle to print out.

At the time, I was using AWeber as my newsletter service.

I was very annoyed with the fact that to capture the email of my visitors I would have to send them to a new AWeber page where they would fill out a form, and then instruct them to go to their email to click the confirmation link, and that would get then to a confirmation page on AWeber, and then finally back to my website.

Those were way too many clicks to get yourself a printable sudoku puzzle!

What I wanted, was a way to plug into the AWeber service, and communicate with them, on my visitors’ behalf, while the visitors were staying on my website. What I wanted was an API, which is short for Application Programming Interface.

They did not offer that at the time, so I decided to simulate one by using a “fake browser” to make it “as if” the user has opened their page instead of my mine.

I was very proud of my solution, and it worked very well for about ten days until my account was banned for violation of terms of service.

Today they do offer an API, so I don’t have to resort to “shady tactics” to keep the users on my page.

I use this little story to make it evident why APIs are so powerful. I am all about automation and integration and the APIs make all this possible in a way that is reliable and makes sense and does not violate any agreements 🙂

I don’t think it makes sense to create an online service in today’s world and not to develop an API for it. Interconnectivity and interoperability increase the rate of adoption of your service. And you open it up to be used in ways that you may not even have imagined before and if you connect it, for example, to a platform like Zappier.

In conclusion, I feel that all software development is moving towards building APIs that will talk to each other. Even the front-end of websites will be a templating API making requests to a back end API.

This change will bring about dramatic shifts it what software developers do and will open the doors for non-developers to be even more expressive and sophisticated in their creations. Add AI to this mix, and we can only guess at the limits 🙂

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